Last Updated: September 13, 2025
1. Our Commitment to Privacy
Welcome to The App News (the “Website”), accessible at https://theappsnews.com/. We are committed to protecting the privacy and security of our visitors and users (“you”). This Privacy Policy explains in detail how we collect, use, and protect your information in compliance with data protection laws, including the GDPR and Brazil’s LGPD.
For any questions about this policy, please contact our data controller at contact@theappsnews.com.
2. Information We Collect
We collect data to enhance our services and your experience. This data falls into two categories:
- Information You Voluntarily Provide: This is personal data you provide when you interact with our site, such as leaving a comment, subscribing to our email newsletter, or contacting us. This may include your name and email address.
- Information Collected Automatically: We automatically collect non-personal data as you browse our site. This includes technical information like your IP address, browser type, device information, and browsing behavior (pages visited, time spent). This is gathered through server logs and analytics platforms like Google Analytics.
3. How and Why We Use Your Information
Your information is used for the following legitimate purposes:
- To Operate and Improve Our Website: We use data to manage the site, ensure its security, analyze performance, and improve our content strategy.
- To Communicate With You: We use your contact information to respond to your inquiries and to send you our newsletter, should you choose to subscribe.
- For Advertising Purposes: To support our website, we display ads, which may be personalized to your interests as described below.
4. Cookies, Web Beacons, and Google AdSense Advertising
The App News uses “cookies,” which are small text files placed on your computer to help the site provide a better user experience.
We display advertisements from third-party partners, with Google AdSense being our primary ad network. These partners use cookies to serve ads based on your prior visits to our Website and other websites on the internet.
- Google’s DoubleClick DART Cookie: Google uses the DART cookie to serve personalized ads. The information gathered is non-personally identifiable and does not track personal information about you, such as your name, email address, or physical address.
- Your Control and Opt-Out Option: You have the choice to opt out of personalized advertising. You can do so by visiting the Google Ad Settings page: https://www.google.com/ads/preferences/.
This privacy policy does not extend to the activities of our third-party advertisers. We encourage you to review their individual privacy policies for detailed information.
5. Data Security and Retention
We implement reasonable security measures to protect your data from unauthorized access or disclosure. We retain personal data only for as long as necessary to fulfill the purposes for which it was collected.
6. Your Rights Over Your Data
In accordance with data protection laws, you have the right to access, rectify, or erase your personal data, as well as other rights. If you wish to exercise any of these rights, please contact us.
7. Children’s Privacy
Our content is not directed at children under the age of 13. We do not knowingly collect personal information from children.
8. Policy Updates
This Privacy Policy may be updated periodically. Any changes will be reflected in the “Last Updated” date at the top of this page.